Commoditizing Happiness

by

In the article “Marx’s Coat,” Stallybrass writes, “Happiness was often measured in the buying of new clothes or the redemption of things from the pawnshop (195).” Clothing and other curios entered the pawnshop through various transactions that perhaps also implicated sentimental values, commoditzing them by proxy. This reminded me of the following ad:

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: